Our Philosophy - over the years I've noticed the broad gap between sales and marketing. Both areas clearly indispensable for business and seemingly similar they often are completely misaligned.
Sales is seen as the art of persuasion and is judged by results or more accurately "sales closed" - very little thought is given to why sales didn't close, why prospects came and where they went - when salespeople cannot fill the pipeline eyes then turn to Marketing to save the day and get the phones to ring.
So far so good, but then something happens; or more accurately, nothing happens. Marketing goes through its creative process; creates messaging and materials, books advertising and studies lists and targets with little to no input from sales. This all stems from a basic cultural disconnect. Sales and salespeople are seen as results-driven warriors who are almost never taped for ideas on messaging and creative while Marketing are seen as the creative gurus who may dazzle and amuse with creative and lists or campaign ideas that are not based on any actual prospect knowledge.